The Success Story of Coco Chanel, Who Brings a New Look to Fashion

Elif Özçakmak

Elif Özçakmak

İTÜ - İşletme Mühendisliği | Editör @ceotudent

Coco Chanel, who changed the fashion sense of her period, saved women from tight and tight corsets and made them comfortable and stylish, is the creator of the world-famous “Chanel” brand.
The French fashion designer, who inspired the fashion world and never compromised on his own truth, made women feel comfortable in a simple elegance with black mini dresses, pearl necklaces, trousers and jackets.
Well, let’s take a closer look at how Coco Chanel brought this new style to the fashion world, what kind of difficulties she faced, how the Chanel brand was born.

Gabrielle Bonheur Chanel was born in France in 1883. He lost his mother at a young age, so he was sent to the Catholic Monastery with his sister to study. She learned to sew here.

One day in the monastery, a nun gave a cloth to embroider two swans on it. Gabrielle embroidered swans in her own style, but the nun found these embroideries ridiculous and said no one would take her seriously.




He left the monastery at the age of 18 and went to live with his brother in the city of Aubazine. Here he worked in a store where officer clothes were made during the day and sang at night.


Chanel, whose song was so popular, came off the stage and everyone applauded her, “Come on Coco, come on Coco!” she was shouting. Thus, Coco became her nickname.




Starting to design hats in 1908, Coco started selling the hats and clothes she designed in the shop she opened on the ground floor of an apartment building, and her designs were highly appreciated.

She enjoyed designing and sewing clothes and accessories for people, and she decided to move forward in this field.


After a while, thanks to Arthur Capel, the businessman she met, Coco Chanel, who opened a shop in Paris, entered the fashion world and the Chanel brand began to grow.

In 1910, Coco Chanel, who owned 10 shops, now began selling luxury and personalized designs.




As her fortune grew, Coco Chanel entered the perfume and cosmetics business, and the “Chanel No. 5” she ordered for Ernest Beaux became the world’s most famous perfume.

It is said that Chanel, who believes in the luck of the number 5 and exhibits its collections on “February 5” and “August 5”, gave the name “Chanel No 5” to the perfume it released.
According to another rumor, Chanel tells Ernest Beaux to number the blends she makes, and when she comes to try them, she likes the number 5 mix, and the perfume is named “Chanel No 5”.


Coco Chanel, who became a famous fashion designer appealing to the elite of Europe in 1925, broke new ground in the fashion world at that time.


He pioneered the liberation of women from the corset and the wearing of trousers. With the “Little black dress” collection she launched in 1926, she brought the color black and the “little black dress” to suit every mood of women, to the fashion world.

Coco Chanel, who wants women to look stylish and at the same time be comfortable, left her mark on the fashion world with a little black dress that fits the body perfectly and makes the woman look noble at the same time.




Chanel, who was arrested during the Second World War on allegations of having relations with top Nazis, was released in a short time. Closing all her shops, Chanel spent this period only sewing Haute Couture clothes.

The allegations made for Chanel’s arrest were unfounded. He said that the reason for his lying with Winston Churchill and the Germans was to ensure the end of the war and to attempt peace. After her arrest, Coco Chanel was soon released, as her name was on the list of people whom the French and British military and political forces could trust at any time.




After moving to Switzerland in 1945 and living there for 9 years, she returned to Paris in 1954 to her fashion life. He opened a new shop here and regained his reputation with the support of his old customers.


Coco Chanel, who became a legend with the Chanel suit she created during this period, known for its cardigan-shaped collar, died in Paris at the age of 87.


Coco Chanel, who is talented, innovative and entrepreneurial, has brought the Chanel brand and many innovations to the world thanks to these features.

It is also named by Time Magazine as “20. She is the only fashion designer to be named among the 100 Most Influential People of the Century.

“You become beautiful every time you decide to be yourself.” – Coco Chanel

Kategoriler: Entrepreneurship

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