{"id":312139,"date":"2022-11-22T16:29:30","date_gmt":"2022-11-22T13:29:30","guid":{"rendered":"https:\/\/ceotudent.com\/the-poison-ivy-of-public-relations-the-tragic-story-of-ivy-lee-and-the-ludlow-massacre"},"modified":"2022-11-22T16:29:30","modified_gmt":"2022-11-22T13:29:30","slug":"the-poison-ivy-of-public-relations-the-tragic-story-of-ivy-lee-and-the-ludlow-massacre","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/the-poison-ivy-of-public-relations-the-tragic-story-of-ivy-lee-and-the-ludlow-massacre","title":{"rendered":"The Poison Ivy of Public Relations: The Tragic Story of Ivy Lee and the Ludlow Massacre"},"content":{"rendered":"
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Ivy Lee, the greatest example of turning crisis into opportunity, has earned the nickname ‘Poison Ivy’ thanks to her work in the sector. Ivy Lee, who has brought us the public relations sector, which covers public relations work in all areas of our lives, the formation of brands, personal reputations, or public relations.<\/div>\n
Lee started his career as a journalist in the 1900s when he became a fearful dream for state institutions, state-affiliated businesses and large corporations thanks to the widespread use of investigative journalism. It exposed the “dirty” work of institutions, the damage they caused to the public, and led to a loss of reputation in the eyes of the public.<\/div>\n
Instead of correcting mistakes, organizations have again started to hire investigative journalists to restore order in order to get back their public support. This is where the need for “Public Relations” emerged, even though it is not known exactly what it is.<\/div>\n
Seeing that things were going wrong, Ivy Lee made a successful move and founded Parker and Lee, one of the first US public relations firms, with the principle of “Truth, Authenticity and Interest”.<\/div>\n
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After the Pennsylvania Railroad train crash in 1906 that killed 53 people, Lee believed that companies needed to tell their full story honestly, openly and directly in order to gain public support and understanding. He advocated the idea that the way to be accepted and understood in business life is to inform the public. This statement, published in the New York Times, has been recognized as the first press release in history.<\/div>\n

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