{"id":293394,"date":"2022-10-23T11:13:20","date_gmt":"2022-10-23T08:13:20","guid":{"rendered":"https:\/\/ceotudent.com\/what-is-marketing-mix-what-is-4p-marketing-mix-elements"},"modified":"2022-10-23T11:13:20","modified_gmt":"2022-10-23T08:13:20","slug":"what-is-marketing-mix-what-is-4p-marketing-mix-elements","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/what-is-marketing-mix-what-is-4p-marketing-mix-elements","title":{"rendered":"What is Marketing Mix? What is 4P? Marketing Mix Elements"},"content":{"rendered":"

The marketing mix<\/strong> is one of the primary strategies used by marketing departments. Although the concept, which has become more popular in recent years with the digital world, is detailed with digital touches, it never loses its essence. Medium and large-sized companies should determine the right marketing strategy in order to maintain their growth and increase their profit margins. The main backbone of the strategies is this concept of karma. So what does Marketing Mix mean? What does it mean? Let’s see together.<\/p>\n

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What is Marketing Mix?<\/h2>\n

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The Marketing Mix is the most critical and fundamental strategy used by marketing departments. It was brought to the literature by Philip Kotler<\/strong><\/a> , who is accepted as one of the pioneers of marketing in the world. When talking about karma, the first thing that comes to mind is the 4P<\/strong> . 4p are known as Marketing Mix elements. Competition in today’s market is starting to increase day by day and companies want to sell not only in the national market but also in the international market. As such, the 4Ps of marketing emerge, which are how the business will do marketing and how it will hold on in an ever-increasing competitive environment. Let’s take a closer look at this 4P concept.
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