{"id":174313,"date":"2022-02-02T00:00:00","date_gmt":"2022-02-02T00:00:00","guid":{"rendered":"https:\/\/ceotudent.com\/?p=174313"},"modified":"2022-01-17T00:05:23","modified_gmt":"2022-01-16T21:05:23","slug":"the-reason-we-buy-products-we-dont-need-the-diderot-effect-2","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/the-reason-we-buy-products-we-dont-need-the-diderot-effect-2","title":{"rendered":"The Reason We Buy Products We Don’t Need: The Diderot Effect"},"content":{"rendered":"
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In 1765, Russian Empress Catherine II hears that Dennis Diderot, a philosopher, needs money. The Empress buys Diderot’s entire library. He tells her to keep the books at home. He finds a librarian and pays his 25-year salary upfront.<\/div>\n
Diderot decides to buy a red robe with the money given to him. The end of the rope starts to break here.<\/div>\n
As he gets used to the splendor of the clothes, he thinks that the items in his house are not beautiful compared to his clothes and starts to change his belongings one by one. He eventually replaced all the furniture in the house. He has a lot of debts, but he still has not satiated his desire to buy.<\/div>\n
After this event, he decides to write an article about his addiction to substance and defines this effect as the ‘Diderot Effect’.<\/div>\n
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