{"id":174313,"date":"2022-02-02T00:00:00","date_gmt":"2022-02-02T00:00:00","guid":{"rendered":"https:\/\/ceotudent.com\/?p=174313"},"modified":"2022-01-17T00:05:23","modified_gmt":"2022-01-16T21:05:23","slug":"the-reason-we-buy-products-we-dont-need-the-diderot-effect-2","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/the-reason-we-buy-products-we-dont-need-the-diderot-effect-2","title":{"rendered":"The Reason We Buy Products We Don’t Need: The Diderot Effect"},"content":{"rendered":"
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In 1765, Russian Empress Catherine II hears that Dennis Diderot, a philosopher, needs money. The Empress buys Diderot’s entire library. He tells her to keep the books at home. He finds a librarian and pays his 25-year salary upfront.<\/div>\n
Diderot decides to buy a red robe with the money given to him. The end of the rope starts to break here.<\/div>\n
As he gets used to the splendor of the clothes, he thinks that the items in his house are not beautiful compared to his clothes and starts to change his belongings one by one. He eventually replaced all the furniture in the house. He has a lot of debts, but he still has not satiated his desire to buy.<\/div>\n
After this event, he decides to write an article about his addiction to substance and defines this effect as the ‘Diderot Effect’.<\/div>\n
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\u00bb What is the Diderot Effect?<\/b><\/h2>\n<\/div>\n
The Diderot effect is based on two hypotheses regarding shopping habits:<\/div>\n
\u2022<\/b> Items you purchase become part of your character and complement other purchases.<\/div>\n
\u2022<\/b> You have to create a new group for the product that you just bought and does not fit into the previous group, and you start to buy other products suitable for it.<\/div>\n
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\u00bb What Can This Effect Do to Me?<\/b><\/h2>\n<\/div>\n
What can this effect, which has driven even a famous philosopher like Diderot to the brink of consumerism, to the brink of bankruptcy? Of course, this is an extreme example. In short, the \u201cDiderot Effect\u201d causes us to buy things we do not need in order to achieve a perfect harmony between our belongings.<\/div>\n
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\u00bb How Can We Resist?<\/b><\/h2>\n<\/div>\n
There are 3 points you need to pay attention to to be a conscious consumer:<\/div>\n
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1) Change Your Mindset<\/b><\/h2>\n<\/div>\n
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It is very important to change your mindset while shopping. Instead of thinking that I will have a better one, I will buy a higher model, think that you will change something you already have. You will see how even this small change in your thinking affects your actions.<\/div>\n