{"id":174223,"date":"2022-01-18T00:00:00","date_gmt":"2022-01-18T00:00:00","guid":{"rendered":"https:\/\/ceotudent.com\/?p=174223"},"modified":"2022-01-16T21:00:00","modified_gmt":"2022-01-16T18:00:00","slug":"10-lessons-we-need-to-learn-from-apple-in-product-marketing","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/10-lessons-we-need-to-learn-from-apple-in-product-marketing","title":{"rendered":"10 Lessons We Need to Learn from Apple in Product Marketing"},"content":{"rendered":"
Steve Jobs didn’t have a master’s degree and was certainly not an engineer, but he was a master of marketing. These marketing skills propelled Apple to the top and brought the company back from the brink of bankruptcy.<\/div>\n
Apple’s marketing has become the benchmark for companies seeking similar levels of recognition and revenue. Any company can use these rules for both existing and future products and services by melting these rules in their own marketing strategies. Here are 10 big lessons that can be learned from Apple’s marketing:<\/div>\n
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1) Keep it simple.<\/h2>\n<\/div>\n
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Current and prospective customers do not need complex marketing campaigns to be overwhelmed with information. Apple understood this from the start and kept its marketing techniques as simple as possible. It cleared the listings of the product’s features, price, voiceovers, and special effects. It did not include information on where and how to buy the product in its advertisements. Instead, he showed off his products and straightforwardly let the product speak for itself. It allowed simple graphics to convey the message by preparing advertisements with minimal content, away from ostentation and noise. He never preferred to speak in jargon and technical terms that would confuse the audience.<\/div>\n