{"id":174155,"date":"2022-01-24T00:00:00","date_gmt":"2022-01-24T00:00:00","guid":{"rendered":"https:\/\/ceotudent.com\/?p=174155"},"modified":"2026-06-13T10:00:00","modified_gmt":"2026-06-13T07:00:00","slug":"sadly-real-5-studies-on-the-effects-of-appearance-in-business","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business","title":{"rendered":"Sadly Real: The Effects of Appearance in Business (An Evidence-Based 2026 Guide)"},"content":{"rendered":"<blockquote>\n<p><strong>TL;DR:<\/strong> The effect of appearance on working life isn&rsquo;t a myth &#8211; it&rsquo;s a measured reality. In a study of 119,669 people from UK Biobank that could establish causation (Tyrrell et al., <em>BMJ<\/em>, 2016), genetically taller men (per 1 standard deviation, 6.3 cm) had roughly <strong>\u00a31,580 higher annual household income<\/strong>, while women with 1 SD higher body mass index earned roughly <strong>\u00a32,940 less<\/strong>. The classic &ldquo;beauty premium&rdquo; research likewise finds that people judged attractive earn about <strong>5% more<\/strong>, and those judged less attractive about <strong>9% less<\/strong>, than average-looking peers (Hamermesh &amp; Biddle). But accepting that this bias isn&rsquo;t fully in your hands is strategy, not surrender. The genuinely new fact of 2026 is that the bias is now being coded into AI hiring tools: in one study, AI r\u00e9sum\u00e9 screeners favored white-associated names in about <strong>85%<\/strong> of 3 million comparisons (University of Washington, 2024). This guide gives you a framework for managing appearance bias like a CEO: accept the signals you can&rsquo;t control, deliberately manage the ones you can, and invest like a student in the compounding competence that beats a first impression over time.<\/p>\n<\/blockquote>\n<p>Business can be brutally unfair at certain pressure points. Appearance, body size, dress &#8211; scientific research surfaces uncomfortable but undeniable truths about how these shape working life. The point here is not to <em>legitimize<\/em> that bias but the opposite: to name it clearly, because you cannot build a strategy against a bias you refuse to look at. And the frame of this guide reduces to one CEO+Student question: knowing that appearance <em>should not<\/em> be a hiring criterion, how do you position yourself most intelligently in a world where it still, measurably, is?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#First-the-evidence-what-the-research-actually-shows\" >First, the evidence: what the research actually shows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#How-to-read-the-older-studies-with-caution\" >How to read the older studies (with caution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#The-new-layer-of-2026-AI-that-scales-the-bias\" >The new layer of 2026: AI that scales the bias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#The-CEOStudent-framework-what-you-cant-control-vs-what-you-can\" >The CEO+Student framework: what you can&rsquo;t control vs. what you can<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#The-real-long-term-lever-compounding-competence\" >The real long-term lever: compounding competence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#Frequently-asked-questions\" >Frequently asked questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceotudent.com\/en\/sadly-real-5-studies-on-the-effects-of-appearance-in-business\/#Sources\" >Sources<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"first-the-evidence-what-the-research-actually-shows\"><span class=\"ez-toc-section\" id=\"First-the-evidence-what-the-research-actually-shows\"><\/span>First, the evidence: what the research actually shows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before any framework, here is the ground truth. The table below compiles the most robust &#8211; and most causally credible &#8211; findings on how appearance affects income into a single reference. Notice that the strongest evidence isn&rsquo;t the observation that &ldquo;attractive people earn more&rdquo;; it&rsquo;s the study that exploits genetic variation to establish <em>causation<\/em>.<\/p>\n<p><strong>What the evidence actually shows about appearance and pay (verified)<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Finding<\/th>\n<th>What the evidence shows<\/th>\n<th>Source (year)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Height is causally linked to men&rsquo;s income<\/td>\n<td>A genetically determined 1 SD (6.3 cm) greater height was associated with roughly <strong>\u00a31,580 higher<\/strong> annual household income in men &#8211; a causal estimate, because it uses random genetic assignment.<\/td>\n<td>Tyrrell et al., <em>BMJ<\/em> (2016), UK Biobank, N=119,669<\/td>\n<\/tr>\n<tr>\n<td>Higher BMI lowers women&rsquo;s income<\/td>\n<td>A genetically determined 1 SD higher BMI was associated with roughly <strong>\u00a32,940 lower<\/strong> annual household income and greater deprivation in women &#8211; and the effect was stronger in women than men.<\/td>\n<td>Tyrrell et al., <em>BMJ<\/em> (2016)<\/td>\n<\/tr>\n<tr>\n<td>The &ldquo;beauty premium&rdquo; is real but modest<\/td>\n<td>Controlling for other variables, people judged attractive earn about <strong>5% more<\/strong> and those judged less attractive about <strong>9% less<\/strong> (the &ldquo;beauty premium&rdquo; \/ &ldquo;plainness penalty&rdquo;).<\/td>\n<td>Hamermesh &amp; Biddle, labor-economics research<\/td>\n<\/tr>\n<tr>\n<td>The effect is context-dependent &#8211; not equal across jobs<\/td>\n<td>The beauty premium is pronounced in bargaining and face-to-face persuasion, but weak or absent in tasks like data analysis or data entry. In one study, a 1 SD rise in attractiveness raised the employer&rsquo;s wage offer by about <strong>26.5%<\/strong> in a bargaining task.<\/td>\n<td>Task-based beauty-premium studies (NBER)<\/td>\n<\/tr>\n<tr>\n<td>2026: the bias is now coded into algorithms<\/td>\n<td>In one study, AI r\u00e9sum\u00e9 tools favored white-associated names in about <strong>85%<\/strong> of 3 million comparisons; some video-interview AIs scored candidates on facial expression and accent, though one provider conceded facial analysis added only about <strong>0.25%<\/strong> to performance prediction and dropped the feature.<\/td>\n<td>University of Washington (2024); video-interview AI reporting (2021-2025)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Read the table as one message: the bias is real, measured, and in some cases causal &#8211; but it is also <strong>context-dependent and unevenly distributed.<\/strong> The height premium is stronger for men, the BMI penalty stronger for women; the beauty premium is high in bargaining-heavy roles and low in analytical ones. These distinctions matter, because &ldquo;everything depends on looks&rdquo; is as wrong as ignoring the bias entirely. The right stance is to know where the effect is strong and where it&rsquo;s weak, and build your strategy around that.<\/p>\n<h2 id=\"how-to-read-the-older-studies-with-caution\"><span class=\"ez-toc-section\" id=\"How-to-read-the-older-studies-with-caution\"><\/span>How to read the older studies (with caution)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many striking claims that circulate on this topic rest on far weaker foundations than the causal study above &#8211; though they&rsquo;re still instructive in direction. A few, with honest caveats: a France-based field study suggested that certain presentation differences in an application photo could shift interview callback rates; a UK experiment (with only male participants, in a constrained setting) showed that attractiveness could cut differently depending on whether someone was seen as a <em>collaborator<\/em> or a <em>rival<\/em>; and a 2017 <em>PNAS<\/em> study found people were more interested in the work of scientists who looked &ldquo;competent and attractive&rdquo; &#8211; while noting that &ldquo;does good science&rdquo; was perceived as a separate dimension. Read these as <em>signposts<\/em>, not laws: single experiments, small samples, and lab conditions can overstate the magnitude found in a real labor market. The reason the genetics-based BMJ study is so valuable is precisely this &#8211; it sits much higher in the evidence hierarchy.<\/p>\n<h2 id=\"the-new-layer-of-2026-ai-that-scales-the-bias\"><span class=\"ez-toc-section\" id=\"The-new-layer-of-2026-AI-that-scales-the-bias\"><\/span>The new layer of 2026: AI that scales the bias<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A decade ago, appearance bias lived in individual heads: a recruiter&rsquo;s unconscious reaction, a manager&rsquo;s first impression. In 2026 something more insidious is happening &#8211; the bias is being <strong>automated.<\/strong> Algorithms that screen r\u00e9sum\u00e9s and score video interviews learn from past hiring decisions, and in doing so they inherit the bias in those decisions and repeat it at scale. The University of Washington&rsquo;s 2024 study found widely used AI r\u00e9sum\u00e9 tools favored white-associated names in about 85% of 3 million comparisons. Some video-interview systems scored candidates on facial expression and &ldquo;emotion,&rdquo; to the point that a major provider conceded facial analysis contributed roughly 0.25% to predicting actual job performance and removed the feature. Regulators are responding too: some jurisdictions now require candidates to be notified when AI is used in a video interview.<\/p>\n<p>The CEO+Student implication cuts both ways. The pessimistic side: you may now need to get past a biased <em>system<\/em>, not just persuade a biased person. The optimistic side: because algorithmic hiring is measurable and auditable, it&rsquo;s possible &#8211; for the first time &#8211; to challenge this bias at an institutional level. For you as an individual, the practical takeaway is concrete: deliberately manage the signals the AI reads (a clean, keyword-aligned, structured r\u00e9sum\u00e9; verifiable evidence), because at this layer the things you <em>can<\/em> control genuinely move the needle.<\/p>\n<h2 id=\"the-ceostudent-framework-what-you-cant-control-vs-what-you-can\"><span class=\"ez-toc-section\" id=\"The-CEOStudent-framework-what-you-cant-control-vs-what-you-can\"><\/span>The CEO+Student framework: what you can&rsquo;t control vs. what you can<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is the original framework. The key to handling appearance bias isn&rsquo;t to spend energy on what you can&rsquo;t change &#8211; it&rsquo;s to separate cleanly what&rsquo;s fixed from what&rsquo;s in your hands, and direct all your effort at the second. A CEO doesn&rsquo;t wrestle with market conditions they can&rsquo;t control; they treat them as a given and optimize the variables they <em>can<\/em> move.<\/p>\n<p><strong>Appearance bias: what you can&rsquo;t control vs. what you can &#8211; the CEO+Student playbook<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Dimension<\/th>\n<th>Reality (accept it)<\/th>\n<th>CEO move (control it)<\/th>\n<th>Student move (compound it)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Height, face, bone structure<\/td>\n<td>Largely fixed; some premiums are causal<\/td>\n<td>Don&rsquo;t burn energy here; don&rsquo;t treat the &ldquo;first three seconds&rdquo; as destiny<\/td>\n<td>A lasting impression comes from repeated competence, not a first glance &#8211; accumulate it<\/td>\n<\/tr>\n<tr>\n<td>Grooming, dress, posture, voice<\/td>\n<td>Changeable signals<\/td>\n<td>A role-appropriate, consistent, considered presentation &#8211; not expensive, but <em>deliberate<\/em><\/td>\n<td>Read the context: learn which presentation reads as &ldquo;competent&rdquo; in which sector<\/td>\n<\/tr>\n<tr>\n<td>First impressions &amp; network<\/td>\n<td>The moment most exposed to bias<\/td>\n<td>Back the first contact with <em>evidence<\/em> wherever possible (portfolio, work samples)<\/td>\n<td>Build a strong network of weak ties; a referral largely bypasses the appearance filter<\/td>\n<\/tr>\n<tr>\n<td>AI \/ algorithmic screening (2026)<\/td>\n<td>Can repeat bias at scale<\/td>\n<td>Make the r\u00e9sum\u00e9 clean, structured, keyword-aligned; include verifiable evidence the AI will read<\/td>\n<td>Learn what these systems look at; &ldquo;AI literacy&rdquo; is now a job-search skill<\/td>\n<\/tr>\n<tr>\n<td>Remote \/ async work<\/td>\n<td>Weakens some appearance signals<\/td>\n<td>Steer toward output-driven, written-evidence work &#8211; there your work represents you<\/td>\n<td>Master written communication: in an async world the strongest &ldquo;first impression&rdquo; is a well-written message<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p><strong>Note (presentation, not discrimination):<\/strong> What&rsquo;s discussed here is personal-presentation strategy. Discrimination based on sex, age, ethnicity, or disability is <em>not a signal for you to manage<\/em> &#8211; it&rsquo;s a legal and ethical violation to be challenged. Don&rsquo;t conflate the two.<\/p>\n<\/blockquote>\n<p>The logic is simple: the left column (fixed reality) keeps you realistic; the two right columns (CEO + Student moves) channel all your energy where you can actually have an effect. Most people do this backwards &#8211; they fixate on appearance traits they can&rsquo;t change and neglect the presentation, evidence, and network variables that genuinely move outcomes.<\/p>\n<h2 id=\"the-real-long-term-lever-compounding-competence\"><span class=\"ez-toc-section\" id=\"The-real-long-term-lever-compounding-competence\"><\/span>The real long-term lever: compounding competence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&rsquo;s a subtlety buried in all this research: the appearance premium largely kicks in during <em>first impressions<\/em> and <em>brief interactions<\/em> &#8211; the opening minutes of an interview, a short negotiation, a glance at a photo. As an interaction lengthens and evidence accumulates, the weight of the first impression falls and the weight of performance rises. This is the very heart of the CEO+Student thesis. The <strong>CEO<\/strong> half sets up the presentation and positioning it can control, once, and doesn&rsquo;t get stuck there. The <strong>Student<\/strong> half invests in the genuinely compounding asset &#8211; competence that deepens and is proven again and again over time &#8211; because you can win a first impression, but you earn a reputation only with accumulated work. Appearance can crack the door open a centimeter; what you do inside determines how far it swings. In the coming years, as AI takes over more of the first-screening layer, what people actually evaluate will lean even more toward &ldquo;proven output&rdquo; &#8211; the strongest long-run antidote to first-impression inequality there is.<\/p>\n<h2 id=\"frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently-asked-questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Is the effect of appearance on pay really proven, or is it exaggerated?<\/strong><br \/>\nBoth are true &#8211; it depends on the source. The most robust evidence is the UK Biobank study that uses genetic variation to establish causation (Tyrrell et al., <em>BMJ<\/em>, 2016): height is causally linked to income in men, and higher BMI to lower income in women. &ldquo;Beauty premium&rdquo; research consistently shows a ~5% premium and a ~9% penalty. But some of the striking numbers that circulate online (specific &ldquo;X dollars&rdquo; claims, for instance) are often small-sample or secondary-source inflations. The direction is real, but don&rsquo;t extend the same confidence to every specific figure.<\/p>\n<p><strong>Can I, as an individual, actually do anything about this bias?<\/strong><br \/>\nYes &#8211; by focusing on the right place. Wrestling with fixed traits (height, bone structure) is a waste of energy. The signals you <em>can<\/em> control &#8211; a role-appropriate, consistent presentation; concrete evidence that backs the first contact (portfolio, work samples); a strong referral network; and, in 2026, a clean, structured r\u00e9sum\u00e9 that AI screening will read &#8211; make a measurable difference. That&rsquo;s the CEO logic: treat what you can&rsquo;t control as a given, and optimize what you can.<\/p>\n<p><strong>Doesn&rsquo;t AI hiring reduce this bias? Shouldn&rsquo;t it be neutral?<\/strong><br \/>\nUnfortunately it&rsquo;s often the opposite. Because AI tools learn from past hiring decisions, they can inherit and repeat the human bias in those decisions at scale. In one study, AI r\u00e9sum\u00e9 tools favored white-associated names in about 85% of cases; some video-interview systems scored on facial expression (and a major provider conceded facial analysis added ~0.25% to prediction and dropped it). The good news is that algorithms are auditable &#8211; which is why some jurisdictions now require notification and transparency.<\/p>\n<p><strong>What&rsquo;s the single highest-return move?<\/strong><br \/>\nBack the first contact with <em>evidence<\/em> wherever possible. Appearance bias bites hardest when information is scarce &#8211; in short, first, surface-level interactions. The moment you give the other side something concrete to evaluate (work samples, a portfolio, a measurable result), the weight of the decision shifts from looks to performance. The strongest long-run lever is compounding competence: you can win a first impression, but you earn a reputation only with accumulated work.<\/p>\n<h2 id=\"sources\"><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jessica Tyrrell et al. <em>Height, Body Mass Index, and Socioeconomic Status: Mendelian Randomisation Study in UK Biobank<\/em> (BMJ, 2016) &#8211; a study of 119,669 participants that establishes causation by exploiting genetic variation, finding that genetically greater height is causally associated with higher household income in men, and higher BMI with lower income and greater deprivation in women.<\/p>\n<p>Daniel Hamermesh &amp; Jeff Biddle. <em>Beauty and the Labor Market<\/em> and related labor-economics research &#8211; the source of the &ldquo;beauty premium&rdquo; and &ldquo;plainness penalty&rdquo; findings that, controlling for other variables, people judged attractive earn about five percent more, and those judged less attractive about nine percent less, than average-looking peers.<\/p>\n<p>Task-based beauty-premium studies (NBER working papers) &#8211; research showing the beauty premium is pronounced in bargaining and face-to-face persuasion but weak or absent in tasks like data analysis, with a one-standard-deviation rise in attractiveness raising employer wage offers substantially in bargaining tasks.<\/p>\n<p>University of Washington research (2024) &#8211; a study finding that widely used AI r\u00e9sum\u00e9-screening tools favored white-associated names in about eighty-five percent of roughly three million comparisons, showing that algorithmic hiring can inherit human bias and repeat it at scale.<\/p>\n<p>Public reporting on video-interview artificial intelligence (2021-2025) &#8211; documenting that some systems scored candidates on facial expression and accent, that a major provider conceded facial analysis contributed roughly zero point two five percent to performance prediction and removed the feature, and that some jurisdictions now require candidate notification.<\/p>\n<hr>\n<p><em>This content was compiled with the support of AI following in-depth research, then written and prepared for publication by the CEOtudent editorial team.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The effect of appearance on pay is real and measured: genetically taller men earn more, and women with higher BMI earn markedly less (BMJ, 2016, causal). But the real twist of 2026 is that this bias is now being coded into AI hiring tools. This guide gives you a CEO+Student framework for accepting the signals you cannot control and investing in the ones you can &#8211; manage your presentation like a CEO, and compound the competence that outlasts a first impression like a student.<\/p>\n","protected":false},"author":8293,"featured_media":133807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17211],"tags":[],"class_list":["post-174155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life"],"_links":{"self":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/posts\/174155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/users\/8293"}],"replies":[{"embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/comments?post=174155"}],"version-history":[{"count":0,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/posts\/174155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/media\/133807"}],"wp:attachment":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/media?parent=174155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/categories?post=174155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/tags?post=174155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}