{"id":156780,"date":"2022-02-18T17:32:50","date_gmt":"2022-02-18T14:32:50","guid":{"rendered":"https:\/\/ceotudent.com\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2"},"modified":"2022-11-02T22:05:31","modified_gmt":"2022-11-02T19:05:31","slug":"its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2","status":"publish","type":"post","link":"https:\/\/ceotudent.com\/en\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2","title":{"rendered":"It&#8217;s Hard Not To Be Impressed: Netflix&#8217;s Ingenious Use of Artificial Intelligence"},"content":{"rendered":"<div class=\"line nText\">As we all know, Netflix is still a Streamer, that is, an internet broadcaster that continues to rise. In 2018 alone, it gained 8.8 million new members, 1.5 million of which were in the USA. The most important reason for this magnificent rise chart is that he has an impressive marketing intelligence that knows how to market the series. Addressing a total of 139.3 million members worldwide, Netflix owes this marketing mechanism to an artificial intelligence algorithm.<\/div>\n<div class=\"line nHR\">\n<hr>\n<\/div>\n<div class=\"line nText\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceotudent.com\/en\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2\/#It-all-started-when-Netflix-realized-that-the-most-important-factor-in-making-a-series-hit-the-list-of-most-watched-is-the-attractiveness-of-the-cover-or-poster\" >It all started when Netflix realized that the most important factor in making a series hit the list of most watched is the attractiveness of the cover or poster.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceotudent.com\/en\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2\/#The-working-principle-of-this-artificial-intelligence-system-on-the-other-hand-is-based-on-re-editing-the-original-series-covers-which-were-taken-directly-from-the-studios-with-personalized-pre-existing-analysis\" >The working principle of this artificial intelligence system, on the other hand, is based on re-editing the original series covers, which were taken directly from the studios, with personalized pre-existing analysis.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceotudent.com\/en\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2\/#For-example-if-you-have-recently-preferred-action-series-the-cover-photo-presented-to-you-consists-of-graphics-that-will-evoke-action-no-matter-how-emotional-the-TV-series-you-are-about-to-start\" >For example, if you have recently preferred action series, the cover photo presented to you consists of graphics that will evoke action, no matter how emotional the TV series you are about to start.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceotudent.com\/en\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2\/#Netflixs-algorithm-recognizes-the-entire-movie-when-creating-the-cover-photo-and-takes-the-scene-with-the-best-contrast-based-on-the-members-viewing-history-and-preferences-and-legibly-inserts-the-movies-name-and-company-logo-into-the-scene\" >Netflix&#8217;s algorithm recognizes the entire movie when creating the cover photo and takes the scene with the best contrast based on the member&#8217;s viewing history and preferences, and legibly inserts the movie&#8217;s name and company logo into the scene.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceotudent.com\/en\/its-hard-not-to-be-impressed-netflixs-ingenious-use-of-artificial-intelligence-2\/#Since-Netflix-is-a-member-based-platform-it-entrusts-member-information-and-some-user-data-that-should-be-kept-confidential-to-an-artificial-intelligence-developed-by-Synamedia-an-embedded-software-system\" >Since Netflix is a member-based platform, it entrusts member information and some user data that should be kept confidential to an artificial intelligence developed by Synamedia, an embedded software system.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"It-all-started-when-Netflix-realized-that-the-most-important-factor-in-making-a-series-hit-the-list-of-most-watched-is-the-attractiveness-of-the-cover-or-poster\"><\/span>It all started when Netflix realized that the most important factor in making a series hit the list of most watched is the attractiveness of the cover or poster.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"nImage coverImage\"><img decoding=\"async\" src=\"https:\/\/ceotudent.com\/wp-content\/images\/post\/user-5\/b9zje5.jpg\"><\/div>\n<div class=\"line nText\">After years of data collection, Netflix revealed that it benefits from an algorithm that prepares personalized presentations and works simultaneously. After the algorithm was further enriched and taught to the machine, Netflix acquired a simulation technique of its own, with the working mechanism completely transferred to digital networks.<\/div>\n<div class=\"line nHR\">\n<hr>\n<\/div>\n<div class=\"line nText\">\n<h2><span class=\"ez-toc-section\" id=\"The-working-principle-of-this-artificial-intelligence-system-on-the-other-hand-is-based-on-re-editing-the-original-series-covers-which-were-taken-directly-from-the-studios-with-personalized-pre-existing-analysis\"><\/span>The working principle of this artificial intelligence system, on the other hand, is based on re-editing the original series covers, which were taken directly from the studios, with personalized pre-existing analysis.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><\/div>\n<\/div>\n<div class=\"nImage\"><img decoding=\"async\" src=\"https:\/\/ceotudent.com\/wp-content\/images\/post\/user-5\/odcm34.jpg\"><\/div>\n<div class=\"line nText\">In simple terms, Netflix determines the cover photos of the content according to the users, thanks to its current algorithm.<\/div>\n<div class=\"line nHR\">\n<hr>\n<\/div>\n<div class=\"line nText\">\n<h2><span class=\"ez-toc-section\" id=\"For-example-if-you-have-recently-preferred-action-series-the-cover-photo-presented-to-you-consists-of-graphics-that-will-evoke-action-no-matter-how-emotional-the-TV-series-you-are-about-to-start\"><\/span>For example, if you have recently preferred action series, the cover photo presented to you consists of graphics that will evoke action, no matter how emotional the TV series you are about to start.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"nImage\"><img decoding=\"async\" src=\"https:\/\/ceotudent.com\/wp-content\/images\/post\/user-5\/r5j7bj.jpg\"><\/div>\n<div class=\"line nText\">Similarly, considering that you watch emotionally-heavy TV series a lot, a war series cover that you will just start will have more emotional typings for you. Since this form of presentation will be unique to the individual, the framework of individual service understanding for each member will not be left out.<\/div>\n<div class=\"line nHR\">\n<hr>\n<\/div>\n<div class=\"line nText\">\n<h2><span class=\"ez-toc-section\" id=\"Netflixs-algorithm-recognizes-the-entire-movie-when-creating-the-cover-photo-and-takes-the-scene-with-the-best-contrast-based-on-the-members-viewing-history-and-preferences-and-legibly-inserts-the-movies-name-and-company-logo-into-the-scene\"><\/span>Netflix&#8217;s algorithm recognizes the entire movie when creating the cover photo and takes the scene with the best contrast based on the member&#8217;s viewing history and preferences, and legibly inserts the movie&#8217;s name and company logo into the scene.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"nImage\"><img decoding=\"async\" src=\"https:\/\/ceotudent.com\/wp-content\/images\/post\/user-5\/gcjdvv.jpg\"><\/div>\n<div class=\"line nText\">Thus, it increases the rate of viewing by preparing personalized cover photos.<\/div>\n<div class=\"line nHR\">\n<hr>\n<\/div>\n<div class=\"line nText\">\n<h2><span class=\"ez-toc-section\" id=\"Since-Netflix-is-a-member-based-platform-it-entrusts-member-information-and-some-user-data-that-should-be-kept-confidential-to-an-artificial-intelligence-developed-by-Synamedia-an-embedded-software-system\"><\/span>Since Netflix is a member-based platform, it entrusts member information and some user data that should be kept confidential to an artificial intelligence developed by Synamedia, an embedded software system.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"nImage\"><img decoding=\"async\" src=\"https:\/\/ceotudent.com\/wp-content\/images\/post\/user-5\/cjaey3.jpg\"><\/div>\n<div class=\"line nText\">This cloud-based, supervised artificial intelligence system, a machine learning software called Credentials Sharing Insight, is responsible for controlling when, where and with what tools an account is monitored. This software system, whose only disadvantage is that passwords can be shared, still manages to ensure the security of all accounts. As it is known, since the data transfer of each Stream service to the servers is under the initiative of the server, there is no legal gap.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As we all know, Netflix is still a Streamer, that is, an internet broadcaster that continues to rise. In 2018 alone, it gained 8.8 million new members, 1.5 million of which were in the USA. The most important reason for this magnificent rise chart is that he has an impressive marketing intelligence that knows how&#8230;<\/p>\n","protected":false},"author":8400,"featured_media":143085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17218],"tags":[],"class_list":["post-156780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"_links":{"self":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/posts\/156780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/users\/8400"}],"replies":[{"embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/comments?post=156780"}],"version-history":[{"count":0,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/posts\/156780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/media\/143085"}],"wp:attachment":[{"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/media?parent=156780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/categories?post=156780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceotudent.com\/en\/wp-json\/wp\/v2\/tags?post=156780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}